zoom: Uniting distributed teams

Challenge

Zoom wanted hybrid engagement but65% of employees weren’t near a physical office. Employees craved collaborationand belonging, not just WFH flexibility.

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“The number-one thing employees wanted was socialization, collaboration, and working with other Zoomies. People wanted to feel the anchor of Zoom’s brand. They wanted to feel a sense of belonging.” –Zoom Head of Real Estate and Workplace Alana Collins

Solution

Zoomrolled out Upflexas a benefit, giving on-demand access to thousands of flex spaces worldwide.Employees used it to plan meetups, build culture, and support collaboration.

Proof in results

1,500+ bookings across 20 regional teams in 6 months
Strong grassroots adoption by employees
Boosted team engagement and collaboration Viewed as a hybrid strategy and wellness benefit
Flexible, data-driven solution aligns with Zoom’s brand and user empathy

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“Being distributed, it’s very difficult to get that ‘sense of belonging.’ But with Upflex, it’s much easier. It's working — and it's making people feel connected to Zoom. They go in wearing their Zoom shirts in all different colors. There are heads-down areas and really great rooms to drop into if needed, but a lot of the work that’s happening at Upflex spaces is collaborative.” –Alana Collins, Head of Real Estate and Workplace at Zoom

Redefine "The Office" For Your Team

Give your people the flexibility, connection, and support they need to do their best work—wherever that happens. Upflex helps you create a workplace strategy that adapts to your business and empowers your teams to thrive.